Rotary Club of North Hobart members came into the Covid-19 crisis and subsequent need for social isolation and strategic physical distancing as a close group of volunteers bonded by a common purpose to serve as Rotarians and many long personal friendships and shared professional experiences and family connections. We are located in a dynamic and cosmopolitan part of the city but most of us are of a certain age so we have much more to unite us than to divide us as a group, despite our vigorous sparring during tradition Rotary fine sessions.
These strong bonds of Rotary fellowship and shared service experience have enabled us to still feel connected as a community even though our weekly meetings had to go into temporary recess. One of the expressions of unity for our members has been the "normal" posts on Facebook, showing how we are People of Action and promoting our club and its service activities on social media to keep everyone informed of who we are, what we stand for and what we do as Rotarians.
The Facebook page is managed by the Public Image team. Two volunteers from the public image committee post to the page on behalf of the club and deal with the incoming communications.
Rotary Facebook pages must strictly comply with the Rotary International Voice and Visual Guidelines. There are particular colours, fonts, logos, images that are encouraged and others which are outright banned.
Rotary hates pictures of people lined up and loves action shots. The success of a club's Facebook page is very much a function of the quality of the photographs that tell a story local North Hobart people can relate to, but in our club we do not have anyone with a love of photography keen to volunteer and able to offer skill and experience in the service of the club, so we are very thankful to talented supporters from outside our club who have come to support us and provide a photographic record of our key events.
The posts on our club's Facebook page expand our Rotary community beyond the members. Through our Facebook page there is an opportunity for us to:
* celebrate our achievements
* build awareness of Rotary
* inspire paertnerships
* increase visibility
and increasingly to * engage a supportive audience of informed readers.
Why do we think our supporters engage with our posts?
* We post about events and opportunities that connect with their passions.
* We give people ideas and inspiration. Many of our followers are from interstate.
* We help all sorts of people achieve their own goals.
* We also take the time for a bit of light hearted entertainment and whimsy occasionally.
You do not need to be handsome and good looking to be seen on our Rotary Club of North Hobart page. We let our audience meet our members because they are
* persevering and
* inspiring people.
A past page editor used the phrase "We are ordinary people doing extraordinary things" - yes! That's the power of Rotary.
Visit out Facebook page at https://www.facebook.com/rotaryclubnorthhobart/
Tell us what you like by LIKING and SHARING posts and if there is something you are looking for but can't find please send a private message so we can do our best to assist.
Our club Rotary page is not all about us. We try to educate our audience about the six areas of focus for Thee Rotary Foundation (do you know what these are without looking them up?) and acknowledge our sponsors and collaborators. We also give credit to other groups that align with the Rotary values (I'll tell you those - service, friendship, diversity, integrity, leadership).
Thank you for bringing our club to life on Facebook by including it in your social media experience day to day.
SOME ROTARY CLUB OF NORTH HOBART STATISTICS
* 80% response rate, 2 hours rsponse time
* 330 followers as at 1 May 2020
* 107 post reach this week
* 1 video view this week
* 306 people like our page
Please invite your friends to like our page too. Can we reach 500 followers by 30 June?